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Social Media Marketing Specialist

Job Requirements:
  • Digital Marketing
  • Full-Time
  • On-Site
  • Junior
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Job Overview

We are looking for a creative and results-driven Social Media Marketing Specialist to help manage and grow our clients’ online presence. You will be responsible for planning content, managing social media platforms, creating engaging campaigns, monitoring performance, and helping businesses build stronger relationships with their target audience.

The ideal candidate understands that effective social media marketing goes beyond likes and followers it should help increase brand awareness, engagement, website traffic, leads, and business growth.

Key Responsibilities

  • Develop and execute social media strategies based on client goals.
  • Manage social media accounts across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
  • Create and manage weekly and monthly content calendars.
  • Write engaging captions, promotional copy, headlines, and calls-to-action.
  • Coordinate with graphic designers and content creators for visual and video content.
  • Schedule and publish social media content.
  • Monitor comments, messages, mentions, and audience engagement.
  • Conduct competitor, audience, hashtag, and trend research.
  • Assist in planning and managing social media advertising campaigns.
  • Monitor social media and advertising performance.
  • Prepare social media reports and performance summaries.
  • Analyze results and recommend strategies for improvement.
  • Stay updated with social media trends, platform updates, and best practices.
  • Collaborate with SEO, web development, design, and other digital marketing teams.

Required Skills

  • Basic understanding of social media marketing.
  • Strong written communication and copywriting skills.
  • Knowledge of Facebook and Instagram.
  • Content planning and scheduling skills.
  • Basic understanding of social media analytics and reporting.
  • Creative thinking and strong attention to detail.
  • Good organizational and time-management skills.
  • Ability to manage multiple tasks and meet deadlines.
  • Ability to work independently and as part of a team.
  • Willingness to learn and adapt to new platforms and marketing tools.

Nice to Have

  • Experience with Meta Business Suite.
  • Experience with Facebook and Instagram Ads.
  • Knowledge of Canva or other design tools.
  • Short-form video and Reels/TikTok content experience.
  • Basic SEO knowledge.
  • Experience with LinkedIn marketing.
  • Knowledge of Google Analytics.
  • Experience with social media scheduling platforms.
  • Basic understanding of paid digital advertising.
  • Experience using AI tools for content research and creation.

Required Qualification

  • Degree, diploma, or equivalent experience in Marketing, Digital Marketing, Communications, Business, or a related field.
  • Previous social media or digital marketing experience is an advantage.
  • Strong written and verbal communication skills.
  • Good understanding of social media platforms and digital content.
  • Ability to demonstrate creativity through previous work, personal projects, or a portfolio.
  • Strong willingness to learn and develop professionally.
  • Ability to work in an on-site team environment.

What We Offer

  • Career growth and development opportunities.
  • Training and continuous learning.
  • Hands-on experience with real business and marketing campaigns.
  • Exposure to different industries and clients.
  • Opportunity to develop skills across social media and digital marketing.
  • Collaborative and supportive working environment.
  • Opportunity to work alongside SEO, web development, graphic design, and digital marketing professionals.
  • Opportunities to grow within a developing digital marketing company.

What We Look For

Creative Thinker
You can develop fresh, engaging content ideas that connect with audiences and support business objectives.
Results-Oriented
You understand that social media should contribute to meaningful business outcomes not just likes and followers.
Trend-Aware
You actively follow social media trends, platform updates, content formats, and changing audience behavior.
Strong Communicator
You can write clear, engaging, professional, and audience-focused content.
Analytical Mindset
You can review social media performance data and use insights to improve future campaigns.
Organized & Reliable
You can manage content calendars, multiple tasks, deadlines, and client requirements efficiently.
Adaptable Learner
You are willing to learn new tools, platforms, technologies, and digital marketing strategies.
Team Player
You work effectively with designers, developers, SEO specialists, marketers, project managers, and other team members.

Application Process

Qualified candidates are encouraged to submit their updated resume and portfolio (if applicable) Shortlisted applicants will be contacted for technical assessment and interview stages.

Application Information