SEO Specialist

Job Requirements:

Job Overview

We are looking for a SEO Specialist to help improve the online visibility, search rankings, and organic growth of our clients’ websites.

You will be responsible for conducting keyword research, optimizing website content, performing SEO audits, monitoring search performance, and implementing strategies that help businesses attract more relevant organic traffic and generate qualified leads.

The ideal candidate is analytical, detail-oriented, curious about search engines, and willing to continuously learn as SEO practices and search algorithms evolve.

Key Responsibilities

  • Conduct keyword research and identify relevant search opportunities.
  • Perform on-page SEO optimization for websites and landing pages.
  • Optimize page titles, meta descriptions, headings, URLs, internal links, and website content.
  • Conduct technical SEO audits and identify website issues.
  • Analyze website structure, crawlability, indexability, and performance.
  • Develop and implement internal linking strategies.
  • Research competitors and analyze their SEO strategies.
  • Optimize content based on search intent and target keywords.
  • Monitor keyword rankings, organic traffic, and search performance.
  • Identify opportunities to improve existing website content.
  • Assist with local SEO and Google Business Profile optimization.
  • Monitor backlinks and identify potential link-building opportunities.
  • Prepare SEO performance reports and recommendations.
  • Use SEO tools to analyze websites, keywords, competitors, and search performance.
  • Collaborate with content writers, web developers, designers, and digital marketers.
  • Stay updated with Google algorithm changes, SEO trends, and industry best practices.

Required Skills

  • Basic understanding of SEO principles and best practices.
  • Knowledge of on-page SEO.
  • Understanding of keyword research and search intent.
  • Basic knowledge of technical SEO.
  • Strong analytical and research skills.
  • Good written communication and content optimization skills.
  • Understanding of website structure and HTML basics.
  • Strong attention to detail.
  • Ability to analyze SEO data and identify opportunities.
  • Good organizational and time-management skills.
  • Ability to manage multiple tasks and deadlines.
  • Willingness to continuously learn and adapt.

Nice to Have

  • Experience with Google Search Console.
  • Experience with Google Analytics / GA4.
  • Experience with SEO tools such as Ahrefs, Semrush, Ubersuggest, or similar platforms.
  • Experience with WordPress.
  • Knowledge of technical SEO and website performance optimization.
  • Experience with Local SEO and Google Business Profile.
  • Basic knowledge of HTML, CSS, and JavaScript.
  • Experience with content marketing.
  • Knowledge of link-building strategies.
  • Understanding of Core Web Vitals.
  • Experience with Screaming Frog or similar SEO crawling tools.
  • Experience with Looker Studio or SEO reporting platforms.
  • Familiarity with AI tools for SEO research and content optimization.

Required Qualification

  • Degree, diploma, or equivalent experience in Marketing, Digital Marketing, Communications, IT, Business, or a related field.
  • Previous SEO or digital marketing experience is an advantage.
  • Basic understanding of search engines and digital marketing.
  • Strong research, analytical, and communication skills.
  • Ability to work with spreadsheets, reports, and website data.
  • Strong attention to detail.
  • Willingness to learn new SEO tools, technologies, and strategies.
  • Ability to work effectively in an on-site team environment.

What We Offer

  • Career growth and professional development opportunities.
  • Training and hands-on SEO experience.
  • Practical experience working with real client websites.
  • Exposure to different industries and business types.
  • Opportunity to develop skills across SEO, content marketing, local SEO, analytics, and digital marketing.
  • Collaborative and supportive working environment.
  • Opportunity to work alongside web developers, content creators, social media marketers, SEM specialists, and designers.
  • Opportunities to grow within a developing digital marketing company.

What We Look For

Analytical Thinker
You enjoy analyzing search data, rankings, website performance, and competitors to identify opportunities for growth.
Research-Oriented
You know how to investigate keywords, search intent, competitors, industries, and audience behavior.
Detail-Oriented
You pay attention to the small technical and content elements that can affect search visibility.
Results-Driven
You understand that SEO is ultimately about improving visibility, qualified traffic, leads, and business growth.
Curious & Adaptable
You are interested in understanding how search engines work and can adapt to changes in algorithms, technology, and SEO practices.
Problem Solver
You can identify SEO issues and think logically about how to diagnose and resolve them.
Continuous Learner
You actively want to develop your SEO knowledge and stay updated with industry trends and search engine changes.
Team Player
You can collaborate effectively with developers, content writers, designers, social media marketers, SEM specialists, and other team members.

Application Process

Qualified candidates are encouraged to submit their updated resume and portfolio (if applicable) Shortlisted applicants will be contacted for technical assessment and interview stages.

Application Information