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Search Engine Marketing Specialist

Job Requirements:
  • Digital Marketing
  • Full-Time
  • On-Site
  • Junior
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Job Overview

We are looking for a Search Engine Marketing Specialist to help businesses reach the right customers through paid search advertising. You will be responsible for planning, launching, monitoring, and optimizing search engine marketing campaigns across platforms such as Google Ads.

The ideal candidate is analytical, detail-oriented, and interested in understanding how paid search can generate qualified traffic, leads, and measurable business results.

Key Responsibilities

  • Plan and manage paid search campaigns based on client objectives.
  • Create, configure, and optimize Google Ads campaigns.
  • Conduct keyword research and identify relevant search opportunities.
  • Develop effective ad copy, headlines, descriptions, and calls-to-action.
  • Organize campaigns, ad groups, keywords, and targeting settings.
  • Monitor campaign performance, budgets, conversions, and key metrics.
  • Perform bid and budget optimization to improve campaign efficiency.
  • Analyze search terms and identify negative keyword opportunities.
  • Conduct A/B testing of ads and campaign elements.
  • Monitor landing pages and identify opportunities to improve conversion performance.
  • Track leads, conversions, and other campaign objectives.
  • Prepare regular SEM performance reports for clients.
  • Analyze campaign data and provide actionable recommendations.
  • Research competitors and market trends.
  • Stay updated with Google Ads features, policies, search trends, and industry best practices.
  • Collaborate with SEO, social media, web development, and design teams.

Required Skills

  • Basic understanding of Search Engine Marketing and paid search advertising.
  • Basic knowledge of Google Ads.
  • Understanding of keyword research and search intent.
  • Strong analytical and problem-solving skills.
  • Ability to interpret campaign performance data.
  • Good written communication and ad-copywriting skills.
  • Strong attention to detail.
  • Basic understanding of conversion tracking and campaign measurement.
  • Good organizational and time-management skills.
  • Ability to manage multiple campaigns and deadlines.
  • Willingness to learn and improve digital advertising skills.

Nice to Have

  • Google Ads certification.
  • Experience managing Google Search campaigns.
  • Knowledge of Google Analytics / GA4.
  • Experience with Google Tag Manager.
  • Knowledge of conversion tracking and attribution.
  • Basic understanding of SEO.
  • Experience with Google Keyword Planner.
  • Experience with Microsoft Advertising.
  • Knowledge of landing page optimization and conversion rate optimization (CRO).
  • Experience managing advertising budgets.
  • Familiarity with Looker Studio or other reporting platforms.
  • Experience using AI tools for keyword research, analysis, or ad copy development.

Required Qualification

  • Degree, diploma, or equivalent experience in Marketing, Digital Marketing, Business, Communications, IT, or a related field.
  • Previous experience in digital marketing, paid advertising, or SEM is an advantage.
  • Basic understanding of search engines and online advertising.
  • Strong analytical and communication skills.
  • Ability to work with spreadsheets, reports, and marketing data.
  • Strong attention to detail and willingness to learn.
  • Ability to work effectively in an on-site team environment.

What We Offer

  • Career growth and development opportunities.
  • Training and hands-on learning in digital advertising.
  • Practical experience managing real client campaigns.
  • Exposure to different industries and business objectives.
  • Opportunity to develop skills in SEM, PPC, analytics, SEO, and digital marketing.
  • Collaborative and supportive working environment.
  • Opportunity to work alongside SEO, social media, web development, and design professionals.
  • Opportunities for professional growth within a developing digital marketing company.

What We Look For

Analytical Thinker
You enjoy working with numbers, campaign data, and performance metrics to identify opportunities and solve problems.
Results-Oriented
You understand that successful paid advertising should generate measurable business outcomes such as qualified traffic, leads, conversions, and revenue.
Detail-Oriented
You pay close attention to keywords, targeting, budgets, ad copy, tracking, and campaign settings.
Strategic Thinker
You can connect search intent, keywords, advertisements, landing pages, and business objectives into an effective campaign strategy.
Continuous Learner
You are interested in keeping up with Google Ads updates, search trends, advertising technologies, and digital marketing best practices.
Problem Solver
You can identify underperforming campaigns and think critically about what can be changed to improve results.
Strong Communicator
You can clearly explain campaign performance, recommendations, and results to team members and clients.
Team Player
You work effectively with SEO specialists, social media marketers, developers, designers, and other members of the digital marketing team.

Application Process

Qualified candidates are encouraged to submit their updated resume and portfolio (if applicable) Shortlisted applicants will be contacted for technical assessment and interview stages.

Application Information